Tracy Heikel

Marketing messages should not feel like a sales pitch. Rather, they should feel like a genuine and helpful communication that is designed to provide value to the customer.

Hi, My Name is Tracy Heikel

I’m an independent marketing consultant focused on helping small businesses build relationships with their customer — one well-written message at a time.

I’ve been a marketing professional for over twenty years.

For the past decade, I’ve worked with CEOs, senior executives, and small business owners, across Canada. Listening to their marketing challenges. And collaborating one-to-one on creative and sustainable solutions.

Before going out on my own, I worked in marketing management roles in publishing, television, and advertising. You can learn more about my past work experience on my LinkedIn profile.

services

Services

  • Marketing & Communications
  • Content Marketing
  • Business Writing
  • Visual Content Creation
  • Social Media Marketing

client testimonial

“Tracy brought my vision for the Saint John Airport to life, even better than I imagined.

Tracy is smart, creative, conscientious, proactive, and always produces high quality work. I had the pleasure of working with Tracy for almost 5 years while I was the President and CEO of the Saint John Airport.

Tracy’s role expanded from initially developing the airport’s social media content to writing our Annual Reports, AGM presentations, Annual Business Plans, my CEO blog posts and external presentation decks, press releases, website copy, and several special projects requested by our Board of Directors.

Above all, what most impressed me with Tracy is that she takes ownership and truly cares about delivering positive results for her client. Tracy would be a real asset to any company that requires a marketing professional with a diversity of skills; you can point her in any direction and she’ll figure things out on her own.”

Derrick Stanford
Former President & CEO, Saint John Airport
Saint John, New Brunswick

marketing resources

Posted on

A well-planned content marketing strategy can help small businesses achieve their goals.

Creating marketing content that is sustainable and effective can be a challenge for small businesses with limited resources and time. However, with a well-planned content marketing strategy, small businesses can achieve their marketing goals and reach their target audience. Here are 6 tips to create an effective content marketing strategy: 1. Define your target audience. …

Continue reading “A well-planned content marketing strategy can help small businesses achieve their goals.”

contact

Let’s Connect

All good things start with a conversation.

Email me at tracy@tracyheikel.com or connect with me on LinkedIn.